Privacy policy

Last updated: June 2026

About this policy

This policy explains how Clear View Imaging Ltd collects, uses, and protects the personal information of visitors to our website, our customers, our suppliers, and others we interact with in the course of our business.

It applies to information collected through our website at www.clearview-imaging.com, through any forms or communications you send us, and through our wider business operations.

Who we are

Clear View Imaging Ltd is the data controller for the personal information described in this policy.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU General Data Protection Regulation (EU GDPR) where applicable, and the Privacy and Electronic Communications Regulations 2003 (PECR).

What personal information we collect

Depending on how you interact with us, we may collect and process the following categories of personal information:

  • Contact details: name, business email address, business telephone number, company name, job title
  • Communications: the content of enquiries, emails, and other communications you send us
  • Commercial information: information related to quotations, orders, deliveries, support requests, and other commercial activity
  • Marketing preferences: your subscription status, communication preferences, and how you engage with our marketing communications
  • Website usage: information about how you interact with our website, including IP address (in anonymised form), device type, browser, geographic location at country level, pages visited, and time spent

We do not knowingly collect special-category personal data (such as health, religion, or political views) and we do not knowingly collect personal data from children under 16.

Where we get your personal information

We collect personal information from:

  • You directly, when you fill in a form on our website, contact us by email or telephone, request a quotation, place an order, or subscribe to our communications
  • Your employer or organisation, where you are listed as a business contact for a company we do business with
  • Public business sources, such as professional networking sites and business directories, where we identify potential business contacts within our defined target market
  • Cookies and tracking technologies, when you visit our website (see "Cookies and tracking" below)

How we use your personal information

We use your personal information for the following purposes:

Purpose Lawful basis
Responding to your enquiries and providing information about our products and services Legitimate interests (responding to your request)
Processing quotations, orders, and deliveries Performance of a contract
Managing our customer relationships and providing customer support Performance of a contract, and legitimate interests in providing a good service
Sending you marketing communications about our products and services Consent, or legitimate interests where you have an existing business relationship with us
Identifying and contacting potential business customers within our target market Legitimate interests in growing our business
Improving our website and understanding how visitors use it Legitimate interests in operating an effective website
Operating our internal business systems, including AI tools (see "Use of AI tools" below) Legitimate interests in operating our business efficiently
Complying with our legal obligations Legal obligation

Where we rely on legitimate interests, we have assessed those interests against your rights and interests and concluded that our processing is appropriate and proportionate. You can object to processing based on legitimate interests at any time using the contact details below.

Who we share your information with

We share personal information with a small number of trusted service providers who act as our data processors. They are contractually obliged to protect your information and only process it on our instructions.

Provider What they do for us
Shopify E-commerce platform and content management system
Shopify Payments Payment processing for orders placed through our website
Zoho Corporation Customer relationship management and business operations, including CRM, Books, Inventory, Desk (customer support), Analytics, and Campaigns (email marketing)
Microsoft Business communications, email, and productivity (Microsoft 365)
Anthropic, PBC AI assistance tool (Claude) for drafting, summarising, and analysis
RingCentral Telephony and business communications
Customer Thermometer Customer satisfaction surveys and feedback collection
DHL Shipping and delivery services
FedEx Shipping and delivery services
Google Website analytics (Google Analytics)
Lead Forensics Business visitor identification at company level
Meta (Facebook) Advertising and remarketing
LinkedIn Advertising and remarketing

Where your information is stored

The personal information you provide to us is stored primarily in our Zoho One business platform, which hosts our customer relationship management, accounting, support, and operational systems. Information you submit through our website is initially processed by Shopify, our e-commerce and website platform, with payment information handled by Shopify Payments. Email communications and internal documents are stored in Microsoft 365. Other service providers process specific elements of your data as described in the table above.

We do not sell your personal information to third parties.

We may also share personal information where we are required to do so by law, in connection with legal proceedings, or to protect our legitimate interests.

International transfers

Some of our service providers, including Anthropic, Google, Meta, LinkedIn, Microsoft, RingCentral, and FedEx, are based outside the United Kingdom and the European Economic Area, primarily in the United States. Where we transfer personal information internationally, we rely on appropriate safeguards including:

  • The UK and EU Standard Contractual Clauses approved by the Information Commissioner's Office and the European Commission
  • Adequacy decisions where the destination country has been recognised by the UK or EU as providing equivalent levels of protection
  • Other appropriate safeguards under Article 46 of the UK GDPR

Use of AI tools

We use a small number of approved AI tools to support our day-to-day business operations. The information below explains how this affects the personal data we hold about you.

We use AI tools to assist with tasks such as drafting communications, summarising documents, analysing information, and supporting day-to-day operations. We do not use AI tools to make automated decisions about you that have legal or similarly significant effects.

At present, we use the following AI tool in connection with personal data:

Claude, provided by Anthropic, PBC, for general business assistance including drafting, summarising, and analysis. Anthropic processes this data as our data processor under a Data Processing Agreement and does not use your data to train its AI models. The Anthropic privacy policy is available at https://www.anthropic.com/legal/privacy.

The personal data that may be processed through AI tools includes your name and business contact details, information about our communications and interactions with you, information you submit through our website forms, and information related to orders, quotations, and other commercial activity. We do not process special-category personal data through AI tools.

Our lawful basis for using AI tools to process this data is our legitimate interests (Article 6(1)(f) UK GDPR and EU GDPR) in operating our business efficiently. We have assessed the risk of this processing and determined it is low risk. You can object to processing based on legitimate interests at any time by contacting us using the details below.

Data processed through AI tools is not retained by the AI provider beyond what is necessary to provide the service. We apply our standard retention practices to any outputs of AI processing held in our own systems.

Cookies and tracking

Our website uses cookies and similar tracking technologies to help the website function and to understand how visitors use it. When you first visit our website, we ask for your consent to non-essential cookies.

We use cookies for the following purposes:

  • Strictly necessary cookies, which enable core website functionality and which you cannot opt out of
  • Analytics cookies (Google Analytics), which help us understand how visitors use the website
  • Marketing and advertising cookies (Meta, LinkedIn), which support our advertising and remarketing activities
  • Business identification cookies (Lead Forensics), which help us identify the organisations visiting our website (at company level, not individual visitor level)

You can manage your cookie preferences at any time using the cookie controls on our website, or by adjusting the privacy and security settings in your browser. Note that disabling some cookies may affect website functionality.

For more information about the third-party services that set cookies on our website, please see:

How long we keep your information

We keep personal information for as long as we need it for the purposes set out in this policy, and for any further period required by law. Indicative retention periods are:

Type of information Retention period
Customer records (orders, contracts, communications) 7 years from the end of the business relationship, in line with UK accounting record requirements
Marketing contacts and subscriber records Until you unsubscribe, or 3 years from your last engagement with us, whichever is sooner
Quotation enquiries that do not progress 2 years from the date of the enquiry
Website analytics and cookies Up to 26 months for Google Analytics; other retention periods as set by the respective cookie providers
General correspondence Up to 3 years from the date of the last meaningful interaction

We review the information we hold regularly and delete or anonymise it when it is no longer needed.

Your rights

Under the UK GDPR and EU GDPR, you have a number of rights in relation to your personal information:

  • The right to be informed about how we use your personal information (this notice)
  • The right of access to a copy of the personal information we hold about you
  • The right to rectification of inaccurate or incomplete personal information
  • The right to erasure of your personal information in certain circumstances
  • The right to restrict processing of your personal information in certain circumstances
  • The right to data portability in certain circumstances
  • The right to object to processing based on our legitimate interests or for direct marketing purposes
  • The right not to be subject to automated decisions with legal or similarly significant effects

You can exercise any of these rights, free of charge, by contacting us at privacy@clearview-imaging.com. We will respond to your request within one month. In limited circumstances, we may extend this period by a further two months or charge a reasonable administration fee if a request is manifestly unfounded or excessive.

If you have given consent to a particular use of your personal information, you can withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of any processing carried out before the consent was withdrawn.

How to make a complaint

If you are unhappy with how we have handled your personal information, please contact us first at privacy@clearview-imaging.com so we have the opportunity to address your concerns.

You also have the right to lodge a complaint with the relevant supervisory authority:

External links and social media

Our website may contain links to other websites and we may engage with users on third-party social media platforms. We are not responsible for the privacy practices of those external sites or platforms. We encourage you to read the privacy policies of any other websites you visit. Please also note that any information you share with us on a social media platform is subject to that platform's own privacy policy.

Changes to this policy

We may update this policy from time to time. The current version is always available on our website, and we will note the date of the last update at the top. Where changes are significant, we will notify you by other appropriate means, such as email where we have your contact details.

How to contact us

If you have any questions about this policy or how we handle your personal information, please contact us: